![]() ![]() You must honor a recipient’s opt-out request within 10 business days. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. If it doesn’t, you need to include a way for recipients to opt out of further marketing messages from you. Before sending a message without an unsubscribe link to subscribers or members, be sure that the primary purpose of the message fits within one of the five categories of “transactional or relationship” message set out in the Act. While you don’t need to get members’ consent to send them marketing emails, subscribers and members don’t lose their ability to opt out of marketing emails from you simply because they have a subscription or membership. Recipients of emails from a sender that runs a subscription service or membership program still have the right to opt out of marketing messages from you.
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